Anwar is the Head of Industry at Google Africa, where he leads business partnerships, go to market strategies and digital transformation (including driving AI adoption) for a wide range of brands & industries across Retail, Telco, FMCG, Media & Entertainment & Auto. He currently serves as the Chair of the Effie Awards South Africa, the #1 marketing effectiveness Aawards globally.

Previously, a 10 year Nike veteran, where he held the first Chief Marketing Officer role for Pan Africa including roles such as the General Manager Nike Football 2010 & Africa Sports Marketing Director. Anwar started off in FMCG at Unilever working across various brands including their Sunlight their #1 Brand and finally ended up in Finance, building inclusive Bottom of the Pyramid (BOP) business models making consumers part of the Unilever value chain.

Originally from Cape Town, South Africa, he schooled at Windermere High in his neighbourhood, before trekking up the hill to the University of Cape Town to complete his honours in Social Anthropology. He is a Nelson Mandela Scholar and holds an MBA (Full-time) from Durham Business School UK & Chinese European International Business School (CEIBS) Shanghai.